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However, the seek for new markets coupled with shopper demand for more “unique” ports of name has led to an increase in the demand for more distant itineraries. For instance, 600,000 cruise passengers visited Alaska through the annual season from May to September 1999. Three hundred thousand of these passengers visited the port of Anchorage. Direct expenditures by the cruise industry have been $103 million; expenditures by passengers added an additional $28 million. In addition, the trade paid $2 million in native, state, and federal taxes and costs for services in the port of Anchorage . For example, the introduction…