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This diversification and hyper-personalisation can’t be achieved with no sturdy technological aspect, which startups combine by de facto. Tech-enabled personalisation isn’t solely fascinating within the product itself, but additionally in the communication and model messaging, representing a robust decision-making issue among digital-native consumers. © 2022 KPMG LLP a UK restricted liability partnership and a member agency of the KPMG world organisation of impartial member firms affiliated with KPMG International Limited, a personal English firm restricted by assure. Maximise new opportunities and meet challenges head on in the leisure industry. Looking forward to the final half of 2022, Disney’s worldwide theme…

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